Artificial Intelligence, Help against Goliath in Tourist Marketing

The table on artificial intelligence held within the framework of the Annual Assembly of Thinktur, according to Hostelur Tourism news in keys so that Spain leads world tourism technology, gave a good account that, as Mario Villar, director of tourist intelligence of the tourist intelligence of theGeneralitat Valenciana, "more opportunities arise every day, and artificial intelligence (AI) is undoubtedly the way."He even pointed out the help he is "in David's struggle against Goliath in terms of tourist marketing."

Artificial intelligence is thus erected, as explained by Mario Villar, in "a way to respond to the needs of destinations and companies, especially premises, in the field of tourist commercialization, where for years they have not benefited."

However, he acknowledged that "the main handicap to adapt to this situation is that there are no large companies in the market, so we need a homogeneous and universal solution for SMEs."

And this path has already been made, since according to the data it manages, "14% of tourism companies are very well positioned in the field of artificial intelligence, which contributes to optimize its commercialization."

Four engines with hotels

For his part Tomeu Fiol, global director of Hotel de Meliá Hotels International, specified that “in three or five years the hotels will have four engines with artificial intelligence, at first not connected between them but then they will join in a unitproductive that generates experiences. ”

The first will be “Revenue Management, which will evolve towards the total Revenue Management.The second engine will manage the shopping center, either by creating the hotel or looking for it in the market ”, more necessary than ever with the global supply crisis.Also as regards energy supplies, "automating the purchase based on demand in real time and forecasts."

The third engine must “apply artificial intelligence in hotel management itself, the building, to be more sustainable, increasing energy efficiency, monitoring the consumption of resources and food waste, etc.It is sought that the building is as efficient as possible because, given its large size, it usually consumes a lot of resources and generate a brutal impact on the margins of the business unit. ”

And, finally, the fourth engine, according to Tomeu Fiol, must facilitate “the design of personalized experiences based on the data of the other three;That is why they must be connected. ”