Companies must be more resilient, invest in innovation and retain their talent.
Among the enablers to improve competitiveness, proposed by KPMG, the use of technologies, especially data analysis and cloud, stands out.
While, the Internet of things, robotized Processing automation and artificial Intelligence are the technologies that promise the greatest potential for growth.
The firm of professional services presented the results of the study perspectives of High Management that revealed the factors that impact on the business environment.
The pandemic scenario continues, followed by progress in vaccination, prospects for the energy sector, as well as inflationary pressures and exchange rate expectations, among others.
According to Ricardo Delfin, a leading customer and market partner in KPMG Mexico and Central America, there are four keys to this 2022:
Business environments towards recovery
According to Dauphin, in the business world, 59% expect an economic recovery and see it as a reality.
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The challenges are aimed at securing investor confidence, ensuring liquidity and adapting the workforce to strengthen economic recovery.
For his part, Jorge Caballero, a leading tax and legal partner in KPMG in Mexico and Central America, highlighted how monetary and fiscal policy directly affects investment plans.
According to Caballero, it must be a national priority to address the issue of security and fight corruption, to propose greater tax incentives for companies, to increase the taxpayer base, as well as to combat fraud and tax evasion.
Reviewing your business strategy will keep you active on the market
While the last two years have been key within businesses because of the pandemic issue that led to interaction with different interest groups, accelerating the use of technology and changing consumer habits, the reality is that business strategy took on a different meaning.
In this context and based on the KPMG study, 57% of respondents implemented a hybrid working model, 21% will follow this model, 18% returned to pre-COVID-19 business patterns and 4% will make new strategic business alliances.
Organizational culture has to adapt to constant disruption and new reality.
The new reality includes talent management schemes that include collaborators working in the company's facilities, but also at a distance.
As well as a real estate strategy in which up to 31% of organizations will modify the amount of rented space and 15% will take advantage of coworking spaces.
Innovation, the step you must take
Gerardo Rojas, leading consulting partner KPMG in Mexico and Central America, said that innovation is an issue that has always been on the top management agenda, however, it gained greater relevance in transforming the way companies operate.
Now, the objectives must be oriented towards an innovation strategy, first to ensure the permanence of the business and then to increase sales and improve the customer experience.
According to Rojas, only 25% of companies have a high level of maturity or have even internalised innovation and are part of their DNA.
75% of the remaining companies have an area of opportunity in this.