Share the mobile phone number to access certain digital products and services, such as travel, online appointments, etc..It is sometimes an indispensable requirement.Being personal information, these data are usually a constant objective of scammers who seek to obtain access to bank accounts, social profiles, etc..Given this situation, the Number Masking allows users to supply the requirement to provide their number without harming their safety, privacy and anonymity.
What is the Number Masking?
Number masking is designed to address consumer needs around privacy and anonymity, providing access to excellent customer experience without compromising security.Acting like a bridge, the Number Masking connects the two parts while protecting the private information from both sides.In other words, this tool allows bidirectional communication between buyers and vendors or between customers and support staff, without exposing their personal telephone numbers.
Main benefits
The Number Masking offers a wide range of benefits for those businesses that need to collect the personal data of their customers.They stand out from them:
The best way to explain how this service works is through a clear example.Imagine that we want to ask for a taxi, but in the place where we find ourselves we don't have internet to ask for it inside the taxis app.Therefore, we need to call a virtual number, also called DID, to connect with an available driver and ask him to pick us up in a specific place.
Infobip's IP Core receives our call and makes a request to the Taxis Company platform indicating what to do with this case.The platform responds with confirmation about how to proceed with the call.Based on the instructions previously delivered by the platform, the Infobip Core IP Core performs an action and, in this case, it connects us with the indicated driver.In addition, the taxi company platform can be configured in such a way that a virtual/ DID number can be reserved for communication with the taxi driver.
Finally, the driver receives a call with Caller ID 0 and thus manages to communicate with us.
Privacy and anonymity: crucial for business
According to an IDC study for Infobip, security is one of the aspects that most concern online buyers, which shows the importance of retailers adopting risk and risk management systems, as well as fraud prevention measures, with constant surveillance and clear information for the consumer.In short, invest in tools that seek greater security and anonymity to customers will help strengthen the relationship with them.
For a company that manages confidential information such as private numbers of its customers and users this is a requirement that will add enormous value to consumer experience in general terms.