Offcorss follows in the footsteps of brands such as Gucci and Balenciaga, being part of the universe created by Meta, the company founded by Mark Zuckerberg.
A few months ago, the Meta company (Facebook, WhatsApp and Instagram) launched metoverso, an idea driven by magnate Mark Zuckerberg.Offcorss debuted there, as Gucci and Balenciaga have done.Thus he once again showed his commitment to the avant -garde and presents his idea of metoverso.See more in business news.
“Participating in this scenario is to honor our brand commitment to our consumers through innovation and new technologies, offering them a multisensory experience.Similarly, we will honor our purposes to build together because we believe a lot in the exercise of collaborative growth, so it is fundamental to strengthen this alliance in the framework of the fair, ”said Yanet Londoño Goddess, CEO of Offcorss.
According to the PE Portal.Fashionnetwork.com, the Colombian fashion brand platform was created in alliance with Inn Solutions and Morgan Technical, the Italian company developers of the 3D Virtual Reality Software.
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Fusion between game and retail
The Offcorss store presents a fusion between a game and the retail with a space where buyers can interact with several avatars models in metovers, play with them, ask them questions from the garments, measure them and rehearse combinations.
Thanks to artificial intelligence and the application of augmented reality through Oculus glasses, people entering the offcorss store in metaverso can see and experience clothing in three dimensions, have a different sensory and sensory experienceEnjoy tools such as color map on garments.“Metaverso avatars are not like the ones we currently know or are like those of gamers, these are avatars that have the real measures of people because they are programmed, then with the heat map what is done is that it is indicatedWhat size is better.If the avatar puts a garment that is adjusted, the color map indicates with pigmentation stains in which part of the body is where it will be tight, so that the client can make his decision to know what size he carries ”,The company spokesman reported at the platform launch session.
(Read the note in Pe.fashion network.com)