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Few people know their names: they are closer to anonymity than to dominating newspaper front pages. They are not, of course, football geniuses who, as the Argentines say, it seems that the ball takes them; nor are they the ones who star day in and day out in the entertaining intrigues and television skirmishes. However, their trajectories would deserve the same repercussion. Like many others, of course. Iker, for example, works at NASA; Jorge was the forerunner of one of the main international talent networks, Beatriz spent years researching skeletons to ensure that many patients could become Paralympic athletes... And, since not everyone started with the same opportunities, the most incredible thing is what they have in common –apart, of course, from talent and effort–: they are under 35 years old and are part of Nova's 111. But what is Nova?
Nova is a vertical platform present in more than 80 countries that connects people with high potential with each other and with companies. To be part of this association, the applicant must be nominated by a member or show sufficient merit. Therefore, you must pass a selection process in five phases: nomination, background, references, tests and video interview. In his words, Nova interconnects the "top 3% of talent."
Nova's 111 are an annual selection of the best young talents (under 35 years of age) in different sectors. To be one of the chosen ones, you must have been nominated or present your career. Therefore, they are all who are, but not all who are.
On the other hand, the difference between the number of men and women is striking: 72% of the list is made up of them. For Gloria, one of the four award-winning entrepreneurs in her vertical, “you have to think about a woman coming so that it is even and give visibility that there are women doing things; My father is an entrepreneur but when I projected myself into the future I identified with my nurse mother”. María, another of the winners, goes in the same direction: “The eight major correspondents in Europe for the Wall Street Journal are all men. I want to take that step, but I have only found a reference woman. Among women we have to help each other”.
EL ESPAÑOL has contacted ten of the latest winners to find out more about some of the best young talent in Spain and to discuss meritocracy: Iker Liceaga (awarded in Engineering and Energy), Diego Gago (Policies and Public Sector) , María Martínez (Media), Beatriz Crespo (Health and Life Sciences), Gloria Gubianas (Social Impact), Jorge Ferre (Financial, Legal Equity and Investments), Mario de Miguel (), Carlos Calderón (Sales, Marketing and Advertising), Pedro Méndez de Vigo (Legal) and Cristina Balbás (Entrepreneurship and Startups).
Beatriz Crespo (Ciudad Real, 1986)
Beatriz's career is quite curious. Although she studied Sports Sciences at the University of Castilla La Mancha, she began working at the National Hospital for Paraplegics in Toledo investigating skeletons. Something that, a priori, had little to do with sport... until he joined the International Paralympic Committee. There he used his research to improve the recovery of patients and that they could become Paralympic athletes.
She managed to get a position as a tenured professor at the University of Castilla La Mancha, but ended up leaving her position because it was incompatible with the company she had founded in parallel in 2014: Freedom & Flow, where they help companies build better health programs thanks to big data.
Beatriz Crespo
Among its clients are Coca-Cola, Banco Santander, Repsol... “Cepsa, for example, has more than 15,000 employees. We analyze the data and tell them what their health needs are. We identified that there were groups with elderly people under their care, so the solution is not to give them a gym fee but to make an agreement with a care service provider”, explains Beatriz. In the end, what he did with the skeletons in the hospital ended up being key to the research he does at his company.
- Does meritocracy exist?
- Talent is daily work, creativity, illusion and desire. And not lose it despite the difficulties.
Iker Liceaga (San Sebastián, 1993)
Iker is one of the few Spaniards who have made his childhood dream come true: working at NASA. But the road to the stars has not been easy. After graduating in Industrial Engineering from the University of Navarra, he changed continents and entered the Massachusetts Institute of Technology where he met the person who opened the doors of NASA for him at the age of 25.
Iker Liceaga
Iker admits that “it is not very common for there to be foreign engineers at NASA, since the technology is protected. I'm one of the few." And, of course, such young people are not common either: “They are Americans, since their entry is more direct. As a foreigner you have to collect more credentials and it is quite exceptional”. However, he has succeeded and has been building satellites aimed at analyzing our knowledge of the Sun for four years now.
He's had to make sacrifices along the way, but he sees it in a similar way to an athlete who "abstains from certain things to improve his performance." Iker finds notable differences between research in Spain and in the United States, such as "the abundance of resources, the caliber of the projects or the freedom that one has". However, he confesses that he feels deeply rooted in Spain: "I would like to come here one day and apply everything I have learned there."
—Does meritocracy exist?
—The United States has been a very positive environment for me because it does exist and people who work well and have value are rewarded, while in other environments other things influence it. It is a model that we could import to Spain, without detracting from it either. I think it is a very fundamental change in the philosophy of work.
Jorge Ferre (Madrid, 1993)
The son of doctors, he began to feel the bug of the financial world in his last years of high school. He studied Law and Business Administration at the Church-owned Universidad Pontificia de Comillas. During the degree, he took advantage of the summers to do internships abroad, which allowed him to find his first job in a London investment bank.
Also in the university stage he set up Sinapsi, a platform similar to Nova where they selected “the best students from the best universities”. As a result of that, those responsible for Nova –at that time a solely Swedish program that was seeking to expand– contacted him and his partners to develop Nova in Spain, for which it is considered “one of the forerunners”.
Jorge Ferre
He currently works at EQT (a Swedish investment fund) from Madrid. He admits that the world of finance is very demanding, so "many times I have had to work intensely", but he does not like to call it sacrifices. With regard to the future, he would like to join as a teacher of degree or master's degree.
—Does meritocracy exist?
—The financial world where I have been is based a lot on meritocracy. The growth steps are completely results and merit based.
Gloria Gubianas (Barcelona, 1995)
Gloria has been creating her own businesses since she was 16 years old. She studied at Mondragón, a private university in Guipúzcoa where she did a degree that seemed tailor-made for her: Business Leadership and Innovation. "From the first day you create your own projects, with money and real clients," explains Gloria, who started doing manicures at home.
Gloria Gubianas
During his degree he learned about the Vicente Ferrer Foundation and was a revelation in his environmental commitment. Thus, in the second course he set up a company called Sheedo that made paper from seeds to use and plant instead of using and throwing away. Lastly, as TFG he co-founded his current company: Hemper, where hemp fabrics made by vulnerable groups in Nepal are turned into fashion products. This earned her recognition in 2019 as the “Entrepreneurial Woman of the Year in Spain”.
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