The Seal of Good Argentine Design is an official distinction granted by the Ministry of Productive Development of the Nation to the products of the national industry that stand out for their innovation, for their participation in sustainable local production, for its positioning in the market and its design quality.
Seeks to promote and empower all those Argentine SMEs, which by incorporating design strategies have shown an improvement in their industrial processes and their products in order to promote their competitiveness.
The Tridimage agency was distinguished in the tenth edition of the SBD. The three projects awarded in the visual communication strategy category were the packaging design for Las Quinas Q Dulce Alimento, the PET bottle for La Serenísima milk, and the structural and graphic identity for Sernova Vodka.
AGLH, is a B company that began in 2003 producing organic honey and over time incorporated products without artificial preservatives, such as sweet milk and jams with and without sugar.
Specialists from the National Industrial Institute (INTI) accompanied AGLH in the development of the innovative product, from the selection of ingredients and the definition of processing technology.
Las Quinas Q Dulce Alimento is a sweet made from nuts, pea protein and oilseeds, a composition that allowed obtaining a food with attributes similar to those of dulce de leche without the need for added starches.
The product is suitable for vegetarians and vegans, and also for those with lactose intolerance and celiac disease. Q is aimed at consumers of healthy products who analyze the labels, look for benefits for their body and care about their long-term health.
This development was awarded by the Association of Health and Food Professionals APSAL in the "candy" category, an award given in recognition of excellence in food products.
A distinctive feature of this new candy is that it has a clean label, because it has few ingredients. An excellent nutritious product was achieved with a label where consumers can read and understand what is in the food.
Honest packaging, labels with nothing to hide, clarity of communication where the care put into each ingredient is manifested so that it provides the best of its properties, proudly signed by Las Quinas.
For this new sweet Tridimage designed an essentialist and clear label. Being an honest product, without hidden or chemical ingredients, his label had to present it directly.
After conducting an exhaustive consumer study, La Serenísima decided to launch a new PET container to the market to offer its line of Fresca y Larga Vida fluid milks.
The structural design of the container had to improve the relationship with consumers throughout the interaction circuit, from purchase, refrigeration at home, to the moment of consumption.
Mastellone made a significant investment in a new bottling line, including bottle blowing, filling, capping and labeling tooling specially designed for this bottle.
The container is marketed in two versions: transparent PET and opaque white PET. The LS Fresh Original Milk is offered in the transparent PET container, which allows you to appreciate its quality and freshness, and the rest of the classic LS and long-life milks are offered in white.
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Tridimage's challenge was to design a bottle of milk transmitting the values and essence of the La Serenísima brand, to enhance its quality and trajectory as a market leader.
The morphology of the bottle was created from a square section. The edges were reworked as flat surfaces, to give rise to the generation of arcs on each face, with a smooth arrival at the mouth and circular base. In the refrigerated gondolas, it is possible to gain exhibition space.
The most important differential of this packaging was to introduce a recyclable PET container to the market for the La Serenísima fresh milk line.
It seeks to seduce a consumer who is open to experimenting with new ways of consuming essential products, renewing the proximity of the brand.
Fratelli Branca Distilleries, the producer of the famous Fernet Branca, decided to launch Vodka Sernova, a product that was originally developed in Italy.
In the evaluation of the economic feasibility for its local launch, it was concluded that the codes of its packaging design were not suitable for the Argentine market. Therefore, Tridimage was called in to carry out a structural and graphic redesign, in order to propose a packaging design feasible to implement locally.
The conceptual trigger for the design of the new 3D image of Sernova was the concept of the birth of a new star in the vodka firmament.
Tridimage designed a proprietary glass bottle with a frustoconical development. The body tapers as it approaches the neck, providing a sensation of elevation. Tapered shoulders provide a singular bottle silhouette.
This vodka is distilled seven times, and then goes through a process of several filters, of which the last one consists of black diamonds, a very distinctive asset of the product. The bottle has fractal engravings inspired by the brilliant reflections of diamonds. They create a texture that provides a multisensory experience, pleasing both to the eye and to the tactile sensation when held in the hand.
The graphic is topped by a shiny silver star that conveys a premium feel to the product. There is a subtle manifestation of the Italian flag, as a reference to the origin of the brand.
With these design resources, it was possible to reduce the weight of the bottle and by avoiding screen printing on the graphic, its cost and carbon footprint were significantly reduced, and differentiation, fit into the category and communication relevance for your target audience.
After the launch, flavored versions of the original were developed, which also present fractals on their labels, creating a dialogue between the structure and the graphics.
The new Sernova packaging was a success in Argentina, exceeding all expectations.
www.tridimage.com