Google adds artificial intelligence to mobile search
Google today held the Search On 2021 event in which they explained what the new features that will be integrated into the search engine will be like, especially those that we will have available from mobile phones, which have cameras to improve searches. However, we can also use the new features from desktop computers.
The key is to include artificial intelligence when searching, but also to refine them, because the same search can have many different intentions.
At today's event, the company's managers spoke about the Unified Multitasking Model, MUM, a system designed to develop new search methods.
Within a few months, Google will activate this function in the search engine, which will allow you to ask questions about searches and the results returned by the system.
Questions within Google Lens
For example, we can search for a product and then ask for a similar one, without having to perform a new search.
Another novelty is the “Things to know” function that will allow you to learn about a new topic. The search system will identify various tasks or aspects to take into account related to that search, in case they are useful to us.
We will also have new functions that will allow us to do a more specific or more general search, depending on our needs.
Here the videos become important since from one we will be suggested new related topics to continue learning from the central theme of the video.
All these new functions will be arriving in the coming months and have been specially designed for mobiles, through searches carried out in Google Lens or in the videos that we see on our phone.