Microsoft Clarity is a tool for user behavior analysis and website purification.Clarity offers information about how users interact with the website, which differentiates it from similar tools such as Google Analytics.
While other analytical tools focus on offering traffic information, keywords or popularity of a concrete web page, Microsoft Clarity focuses on the user experience, which obtains much information on how our readers behave when accessing andnavigate our website.
Through the behavior information we obtain, we can implement improvements, find errors and obtain information on how to improve conversions.Clarity even offers automatic learning and certain artificial intelligence components that automatically generate patterns -based information created by user behavior.In this way, we can discover patterns of use and participation in different sections of a web page and even reproduce a user's sessions to know how to interact.
Regarding privacy issues, it should be noted that Microsoft Clarity complies with the European Data Protection Law.In addition, unlike other similar tools, it does not have a limitation to traffic that can measure, so it doesn't matter if we have millions of monthly visits.
Microsoft Clarity functionalities
Among the functionalities of Microsoft Clarity are the heat maps, since they are one of the most complete we can find.These maps show user's engagement with different parts of the website, where users are clicking and offer us an idea of what elements of our website are the most important.
They also have heat maps that show us how far users are doing on our web pages.In this way, we can know when a text reads completely or, if on the contrary, it is abandoned before reaching half.
On the other hand, it allows you to record sessions with what we can see exactly what a user does when you access our website.At the same time, it has a functionality called "Rage Clicks" that indicates those parts of the website that the user expects to be interactive and that clicks without obtaining.
Finally, we have the "Clarity Insights", information collected through automatic learning algorithms and artificial intelligence with which we can clearly and easily see all the navigation information of our users.